Contact: Kelly Cooper                           

Hanley Wood Exhibitions

kcooper@hanleywood.com  

972.536.6411

Healthier Choice Wins Best New Product of the Year at SURFACES 2011

(Dallas, Texas) SURFACES, the floor covering industry’s leading trade show, held January 25-27 at the Mandalay Bay Convention Center, Las Vegas, was an impressive showcase of all of the newest and hottest products to hit the market in 2011. Hundreds of exhibitors were on hand to introduce the products that will set them apart for the upcoming year.

The New Product Showcase, sponsored by National Floor Trends, Floor Covering Installer and TILE Magazine, featured more than twenty five of the newest products from floor covering products to business software solutions giving attendees a brief introduction of the products to be on the look out for this year.

Healthier Choice was the standout this year as they were awarded the SURFACES 2011 Best New Product with their Flexitions Stainable Flexible Transition Moldings. The selection was made by a panel of judges provided by the sponsoring publications and was comprised of some of the industry’s top floor covering editors and installation experts.

“We were most pleased to accept this prestigious award,” said Craig Poteet, President Healthier Choice.  “Flexitions is truly a revolutionary product that solves a real problem in the flooring industry.  Numerous years of research and development have gone into the creation of Flexitions, and we are proud to be acknowledged for our accomplishments.  The development and success of Flexitions would not be possible without the vision and creativity of Gary Hernandez, Vice President Sales for Healthier Choice and our entire research and development, production and sales and marketing teams.”

SURFACES 2012 will be held January 24-26 at the Mandalay Bay Convention Center, Las Vegas, NV and will again co-locate with StonExpo/Marmomacc Americas. Exhibits will be open Tuesday – Thursday and the Education Program opens Monday, January 23 and goes through Thursday. For more information on SURFACES 2012, visit us at www.Surfaces.com or follow us at @Surfaces_Show.

The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.

The WFCA is a recognized leader in marketing research, industry certification programs, and operates the premier consumer flooring web site, www.wfca.org, providing unbiased information about every type of floor covering and connecting customers to members’ retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit www.wfca-pro.org.

About Hanley Wood

Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Exhibitions (Dallas) conducts events serving the industry’s strongest market segments, including World of Concrete, one of the top 20 trade show events in the country.

Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment

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