CONTACT:
Leah Gross-Harmon
Story Dept.
626-296-3322
leah@storydept.net

Anaheim, CA – November 18, 2008 – Members of the World Floor Covering Association (WFCA) are very familiar with the benefits of association membership. An award-winning certification program, trade scholarships, issue analysis and exclusive access to industry-leading research on market conditions are just the tip of
the proverbial iceberg. The 50-year old industry group keeps legislative advocates on retainer in Washington DC; runs a member-dedicated website, offering
exclusive research on consumer behavior and other topics; and promotes a highly trafficked public website that educates consumers about floor covering and drives online traffic into retail member locations across the country.

This year, for the first time in history, to expand awareness about member benefits and celebrate its Golden 50th Anniversary, the WFCA is opening its Surfaces
booth and granting free access to all show attendees. As part of the celebration, and in theme with their anniversary year, fifty prizes valued at $1,000 each will be given away to attendees that visit the booth.

Onsite themed kiosks in the booth will further tout the benefits of WFCA membership which, on top of those listed above, include: information about the new
WFCA and Meredith Corporation consumer magazine, Better Homes & Gardens Beautiful Flooring; the extensive consumer ad campaign with the Meredith
family of publications — in its second year running; details on the association’s exclusive insurance program for members only; and inside news on the many
benefits of working with WFCA partner Creating Your Space — a company that designs and builds custom online retail websites for members.

“Through many successful initiatives and dedicated and driven executives both inside and outside the association, the WFCA has created tremendous momentum both within our industry and in the consumer market,” said Christopher Davis, President and Chief Executive Officer of the WFCA. “Our upcoming 50th Anniversary, which we will be celebrating onsite at Surfaces, offers the perfect platform to take our member benefit message wide and open our booth to the industry at-large. Market conditions are such that companies are actively looking for ways to strengthen their bottom line and bolster their businesses and we have just the
solution for them.”

About WFCA
The WFCA, the official sponsor of the annual Surfaces trade show, is the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.

The WFCA is a recognized leader in marketing research and industry certification programs and operates the premier consumer flooring website, WFCA.org, which provides unbiased information about every type of floor covering and connects customers to member retail stores. The WFCA also influences public policy affecting
the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org.

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