Press Release - Consumer Press
SURFACES to Host Top Consumer Publications
(Dallas, Texas) In an effort to increase floor covering awareness and understanding within the consumer market, SURFACES will host key members of some
of the top consumer publications. Editors from Better Homes and Gardens Special Interest Publications, Beautiful Flooring and Veranda magazines will be
on-hand to see the thousands of new products, attend educational sessions and meet with exhibitors.
“At the end of the day, the consumer is the reason why we’re all here,” says Dana Teague, Show Director, SURFACES. “SURFACES is where the latest trends
in floor covering are introduced and we want the consumer to read about them in their magazines at home and head out to their local retailer and make a
purchase.”
The editors have a full schedule of events planned during their time at the show. From touring the hundreds of thousands of square feet of products, attending a luncheon sponsored by Bliss by Beaulieu, a roundtable discussion with exhibitors and retailers and meeting with exhibitors on the show floor, they will leave with enough knowledge and ideas to educate their readers.
“This is a great opportunity for our exhibitors to promote their products within in these publications, which for many, is something they may have never or could
ever do prior to this,” adds Teague. “Having the consumer press at the show benefits everyone; our exhibitors, attendees and the show.”
SURFACES will be held February 3 -5, 2009 (Tuesday – Thursday) at the Sands Expo & Convention Center in Las Vegas, Nevada. For more information on SURFACES, please visit www.Surfaces.com or call 800.547.3477.
The official sponsor of SURFACES is the World Floor Covering Association (WFCA), the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America.
The WFCA is a recognized leader in marketing research, industry certification programs, and operates the premier consumer flooring web site, www.wfca.org,
providing unbiased information about every type of floor covering and connecting customers to members’ retail stores. The WFCA also influences public policy
affecting the floor covering industry and consumers. For more information about the WFCA, visit www.wfca-pro.org.
About Hanley Wood
Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Exhibitions (Dallas) conducts events serving the industry’s strongest market segments, including World of Concrete, one of the top 20
trade show events in the country.
Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment
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