Schedule at a Glance
The 2014 Education Program will be released in August 2013. In the meantime, you may view the 2013 program below.
With the co-location of SURFACES with StonExpo/Marmomacc Americas, you not only have access to all of the courses offered at SURFACES but StonExpo/Marmomacc Americas as well. Through our comprehensive education program, you will be able to learn valuable knowledge and trends about flooring. Flooring education continues to be one of SURFACES' main attractions.
Below is the comprehensive schedule of all education courses offered that was offered at SURFACES and StonExpo/Marmomacc Americas 2013. The 2014 schedule will be released at a later date.
For a printer friendly version, click here
| Legend: | Track Sponsors: | |||
| A | = | Courses for all attendees | Business, Sales/Marketing sponsored by Floor Covering News Stone Fabrication/Installation sponsored by Stone World | |
| S | = | Courses specific to SURFACES attendees | ||
| T | = | Courses specific to StonExpo/Marmomacc Americas attendees | ||
To view detailed course information, descriptions, speaker biographies and continuing education credits, click here.
| MONDAY, JANUARY 28, 2013 | ||||||||||
|
TIME |
CODE |
AUDIENCE |
COURSE |
INSTRUCTOR(S) |
TRACK(S) | |||||
| 9:00AM -11:00AM | MO01A |
A |
Social Media: How-To for Business | Christine Whittemore, Sarah Kelly | Business, Sales/Marketing | |||||
| MO02S |
S |
Understanding and Ending Moisture-Related Flooring Problems | Peter Craig | Flooring Installation, Tile Installation | ||||||
| MO03T |
T |
Understanding Operational Costs of a Stone Fabrication Facility | Paul Menninger and Miles Crowe |
Business, Stone Fabrication/Installation | ||||||
| MO04A |
A |
What Architects and Designers Need to Know About Tile, Installations and Care and Maintenance | Danny MacNair, Dale Roberts, Rod Sigman | Building Design & Trends | ||||||
| 11:00AM - 12:30PM | MO05A |
A |
Unleashing Your Potential! | Warren Tyler | Business, Sales/Marketing | |||||
| MO06A |
A |
I'm Their Leader! Which Way Did They Go? | Brian Gracon, PhD | Business | ||||||
| MO07S |
S |
Proper Substrate Preparation for Hardwood, Bamboo & Laminate | Jon Namba Click here to see this speaker in action! | Flooring Installation | ||||||
| MO08T |
T |
Specifying Stone for Designers | Chuck Muehlbauer, Timothy Taylor and Michele Aloe |
Building Design & Trends | ||||||
| MO09T |
T |
Walking the Fine Line Between Maintenance and Restoration | Tom McNall | Care/Maintenance/Restoration, Sustainability | ||||||
| 1:30PM - 3:30PM | MO10T |
T |
Commercial Jobsite Stone Repair Forum | Kevin Camarata, Ken Bownds, Rob Barnes, Greg Mowat |
Stone Fabrication/Installation | |||||
| MO11S |
S |
From "Farm to Floor": Wool Carpet Education for Designers | Hallie Cobb | Building Design & Trends, Sustainability | ||||||
| MO12S |
S |
Glass Tile: A Journey Through Design Trends, Colors and Applications | David Gobis, Mikeal Jensen | Tile Installation, Building Design & Trends | ||||||
| MO13A |
A |
What You Need to Know About Concrete Countertops | Jeffrey Girard, P.E. | Stone Fabrication/Installation | ||||||
| MO14T |
T |
What You Really Need to Know About Stone Care & Restoration – Two Perspectives | Rod Sigman, David Walton | Care/Maintenance/Restoration, Sustainability | ||||||
| 3:30PM - 5:00 PM | MO15S |
S |
Avoiding Problems with Floor Covering - Getting the Right Product in the Right Place | Lew Migliore | Flooring Installation, Tile Installation | |||||
| MO16T |
T |
Residential Countertop Fabricators Forum | Panelists: Ron Hannah, Joey Marcella and Marco Duran Moderator: Michael Reis |
Stone Fabrication/Installation | ||||||
| MO17A |
A |
Selection and Specification of Installation Materials for Ceramic Tile and Stone | David Gobis, Mike Micalizzi | Building Design & Trends, Stone Fabrication/Installation, Tile Installation | ||||||
| MO18A |
A |
Social Media in Action: Retailers Share Best Practices | Christine Whittemore, Rob Banks, Cynthia Dean | Business, Sales/Marketing | ||||||
| TUESDAY, JANUARY 29, 2013 | ||||||||||
| 8:00AM - 9:30AM | TU01A |
A |
Design and Color Trends, Hard Surface Focus: 2013 - 2014 | Victoria Redshaw | Building Design & Trends | |||||
| TU02T |
T |
The Geology of Dimensional Stone | Chuck Muehlbauer, Mike Anson | Stone Fabrication/Installation | ||||||
| TU03S |
S |
Installation Failures & Solutions: Carpet and Vinyl | Jim Walker, Tim Provence | Flooring Installation | ||||||
| TU04A |
A |
Marketing After the Sale: Using Social Media and Sales Skills to Win More Repeat and Referral Business | Brian Gracon, PhD, Paul Friederichsen | Business, Sales/Marketing | ||||||
| TU05T |
T |
The Science of Sealing Stone | David Bonasera, George O'Regan | Care/Maintenance/Restoration | ||||||
| TU06A |
A |
The Selling Begins When the Customer Says No | Sam Allman | Business, Sales/Marketing | ||||||
| TU07A |
A |
Visual Merchandising 101: The Basics of Excellent Presentation | Linda Cahan | Business, Sales/Marketing | ||||||
| TU08A |
A |
What Everybody Needs to Know About Selling Stone | Danny MacNair | Sales/Marketing | ||||||
| 10:00AM - 10:45AM | MIATU1T |
T |
How to Introduce CEU Classes to Connect with the Design Community | Sarah Kelly, Vincent Moiso | Business | |||||
| 11:00AM - 1:00PM | MIATU2A |
A |
Embracing Sustainability through Certification in the Natural Stone Life-Cycle | Jack Geibig, PE | Sustainability, Stone Fabrication/Installation, Sales/Marketing | |||||
| 12:00PM - 1:00PM | TU09T |
T |
Grade Your Shop's Performance & Change Its Future | Robert Bromley, Jeff Brekhus | Business, Stone Fabrication/Installation | |||||
| TU10A |
A |
The Ins and Outs of Waterproofing and Crack Isolation Membranes | Steve Taylor, David deBear | Flooring Installation, Tile Installation | ||||||
| TU11S |
S |
Installation Is Not a Dirty Word! - How to Sell the Value of a Well Installed Floor | Tom Jennings | Flooring Installation, Sales/Marketing | ||||||
| TU12A |
A |
Coming Together: Managing Multiple Generations |
Chris Ramey | Business | ||||||
| NWFTU1S |
S |
Beauty is More Than Skin Deep: What Designers Need to Know About Maintaining and Refinishing Wood Floors |
John Lessick | Care/Maintenance/Restoration, Building Design & Trends | ||||||
| TU13A |
A |
Stores That Floor: Marketing to the Coveted Female Consumer | Christine Whittemore | Sales/Marketing | ||||||
| DDLTU |
A |
Designer Day Luncheon* (Additional fees apply) - Brought to you by QUICK•STEP® |
Erinn Valencich, Designer and HGTV Host |
Building Design & Trends | ||||||
| 1:30PM - 2:15PM | MIATU3T |
T |
Introducing iPad Apps for the Design Community | Garen Distelhorst | Business | |||||
| 4:00PM - 5:30PM | TU14A |
A |
All Things Travertine | Danny MacNair, Rod Sigman | Flooring Installation, Tile Installation, Care/Maintenance/Restoration | |||||
| TU15T |
T |
The Essentials of Stone Maintenance and Restoration Forum | Panelists: Brian Cardone, David Bonasera, and Fred Hueston, PhD Moderator: Ted McFadden |
Care/Maintenance/Restoration, Sustainability | ||||||
| TU16A |
A |
From 18 to 80: Understanding, Appreciating and Selling to People of All Generations | Linda Cahan | Business, Sales/Marketing | ||||||
| TU17A |
A |
Grout: Your Choice Really Matters | Mike Micalizzi | Tile Installation | ||||||
| TU18T |
T |
Implementing Safety in your Stone Warehouse and Fabrication Shop | Jim Nikolopoulos and Lisa Dirk |
Business, Stone Fabrication/Installation | ||||||
| TU19A |
A |
Marketing Transition: Integrating Online Marketing into Traditional Marketing | Michael Vogel, Shannon Vogel, Keith Carlson, Tyler Levi and Scott D. Perron |
Business, Sales/Marketing | ||||||
| TU20A |
A |
Six Elements of a Powerful Showroom | Chris Ramey, Kim Bernard | Business, Sales/Marketing | ||||||
| TU21A |
A |
Kitchen and Bath Directions and Designs | Mark Woodman Click here to see this speaker in action! | Building Design & Trends | ||||||
| TU22A |
A |
What Is Fueling Your Customer to Buy? - The Latest Research on Consumer Buying Habits | Lisbeth Calandrino | Business, Sales/Marketing | ||||||
| WEDNESDAY, JANUARY 30, 2013 | ||||||||||
| 8:00AM - 9:30AM | WE01S |
S |
Best Practices Forum: A Discussion With Successful Flooring Retailers | Jeff Macco, David Snedeker, Barry Wert, Darrin Hearns, Ed Keller, John Fitzsimmons |
Business, Sales/Marketing | |||||
| WE02T |
T |
Countertop Installers Forum: Solutions to the Most Common Problems | Dustin Braudway, Tony Malisani, Jon Lancto, Buddy Ontra |
Stone Fabrication/Installation | ||||||
| WE03S |
S |
Design and Color Trends, Soft Surface Focus: 2013 - 2014 | Victoria Redshaw | Building Design & Trends | ||||||
| WE04T |
T |
All of the Essentials to Start, Build and Maintain a Successful Stone Care and Restoration Business | Tim Connelly | Business, Care/Maintenance/Restoration | ||||||
| WE05S |
S |
Installation Failures & Solutions: Hardwood | Scott Avery | Flooring Installation | ||||||
| WE06T |
T |
Seven Secrets to Running a Profitable Stone Shop | Mark Lauzon | Business, Sales/Marketing | ||||||
| WE07A |
A |
Understanding Thin Tile Installations | Neil McMurdie, PhD | Tile Installation | ||||||
| WE08A |
A |
What Every Retailer Can Learn From Apple® | James Dion Click here to see this speaker in action! | Business, Sales/Marketing | ||||||
| 10:00AM - 11:15AM | MIAWE1T |
T |
The New Stone Documentary | Gary Distelhorst | Building Design & Trends | |||||
| 12:00PM - 1:00PM | WE09T |
T |
Building Performance Trends and Best Practices with Natural Stone | Stephanie Vierra | Building Design & Trends, Sustainability | |||||
| WE10S |
S |
Carpet Fibers: New Technologies and Advancements You Should Know to Keep You Out of Trouble | Lew Migliore | Flooring Installation, Business | ||||||
| WE11T |
T |
Optimizing Your Fabrication Shop | Miles Crowe | Business, Stone Fabrication/Installation | ||||||
| WE12A |
A |
The Challenges of Installing Large Format Porcelain Tile and Stone | Michael Granatowski | Building Design & Trends, Stone Fabrication/Installation, Tile Installation | ||||||
| WE13A |
A |
New Method and New Requirements for Coefficient of Friction for Ceramic Tile - DCOF AcuTestSM | Eric Astrachan | Building Design & Trends, Care/Maintenance/Restoration, Tile Installation | ||||||
| DDLWE |
A |
Designer Day Luncheon* (Additional Fees Apply) | John Gidding, Designer and Host of HGTV's, "CURB APPEAL: THE BLOCK" |
Building Design & Trends | ||||||
| 1:30PM - 2:15PM | MIAWE2T |
T |
Tech Tips: Dealing with Freeze/Thaw and Climate Change | Chuck Muehlbauer | Stone Fabrication/Installation | |||||
| 4:00PM - 5:30PM | WE14S |
S |
Surface Stories - International Trends | Mark Woodman Click here to see this speaker in action! | Building Design & Trends | |||||
|
WE15T |
T |
Do You Really Want this Stone Restoration Job? – Recognize “Hidden” Problems Before it’s Too Late | David Bonasera, Greg Mowat | Care/Maintenance/Restoration, Sustainability, Business | ||||||
|
WE16A |
A |
Installation Failures & Solutions: Tile | Mike Micalizzi | Tile Installation | ||||||
| WE17S |
S |
Installers: Employee vs. Subcontractor | Jeff Macco, Tom Jennings and Jeffrey King | Business, Flooring Installation | ||||||
| WE18A |
A |
Keys to Effective Time Management – Surviving in a 24/7 World | Caren McCabe | Business | ||||||
| WE19T |
T |
Stone Fabrication - The Art of Setting Customer Expectations | John Kilfoyle, Miles Crowe | Business, Sales/Marketing, Stone Fabrication/Installation | ||||||
| WE20A |
A |
Building Your Marketing Tool Kit | Marty Gould | Business, Sales/Marketing | ||||||
| THURSDAY, JANUARY 31, 2013 | ||||||||||
| 8:00AM - 9:30AM | TH01A |
A |
Case Studies in Natural Stone Restoration and Maintenance | Rawi Tabbah, Joseph Salvo | Care/Maintenance/Restoration, Sustainability, Business | |||||
| TH02T |
T |
Case Studies: Sustainable Design Projects with Natural Stone | Rodney Harvey | Building Design & Trends, Sustainability | ||||||
| TH03A |
A |
Adhering To Tomorrow's Concrete Surfaces: Admixtures, Moisture and High Level Fly Ash | Howard Kanare, Bruce Burton | Tile Installation, Stone Fabrication/Installation | ||||||
| TH04A |
A |
Strategy Shift: Fast Forward | Beverly Koehn | Business, Sales/Marketing | ||||||
| TH05T |
T |
Advanced Branding and Selling Skills for the Stone Fabricator | Joey Marcella and Mark Lauzon | Sales/Marketing, Stone Fabrication/Installation | ||||||
| TH06A |
A |
Performance and Sustainability: The Latest in Tile Industry Product Specifications | Bill Griese | Flooring Installation, Sustainability, Tile Installation | ||||||
Times and speakers subject to change without notice.
* Luncheons are not included in the EE package. Separate registration is required.
The views expressed by the speakers do not necessarily reflect the views of Hanley Wood, LLC.
About SURFACES
|
About WFCA
|
Company Information |
Stay Connected |
SURFACES is the largest US event serving the floor covering industry. Held annually in Las Vegas, NV, SURFACES brings together buyers and sellers from all over the world to see the latest floor covering products, tools, services and technologies. SURFACES also offers an unrivaled educational program and networking opportunities focused on increasing business opportunities and driving sales. 
The official sponsor of SURFACES is the World Floor Covering Association, the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America. 
