With the co-location of SURFACES with StonExpo/Marmomacc Americas, you not only have access to all of the courses offered at SURFACES but StonExpo/Marmomacc Americas as well.
Below is the comprehensive schedule of all education courses offered at SURFACES and StonExpo/Marmomacc Americas. You can also Search the Education Program to get more detailed information.
Legend:
Track Sponsors:
A
=
Courses for all attendees
Business, Marketing and Sales sponsored by Floor Covering News
Stone Fabrication/Installation sponsored by Stone World
Sustainability sponsored by Floor Covering Weekly
S
=
Courses specific to SURFACES attendees
T
=
Courses specific to StonExpo/Marmomacc Americas attendees
To view detailed course information, descriptions, speaker biographies and continuing education credits, click here.
| MONDAY, JANUARY 23, 2012 | ||||||||||
|
TIME |
CODE |
AUDIENCE |
COURSE |
INSTRUCTOR(S) |
TRACK(S) | |||||
| 9:00AM -12:00PM | MO01A |
A |
Social Media: How-To for Business | Christine Whittemore, Sarah Johnson | Business, Marketing | |||||
| MO02A |
A |
How to Influence and Win Customers No Matter the Economy, Product or Service |
James F. Nuzzo | Business, Marketing, Sales | ||||||
| MO03T |
T |
Low Rise Commercial Contractor Forum | Tim Collins, Scott C. Lardner | Stone Fabrication/Installation | ||||||
| MO04T |
T |
What You Need to Know About Concrete Countertops | Jeffrey Girard, PE | Stone Fabrication/Installation | ||||||
| MO05S |
S |
Understanding and Ending Moisture-Related Flooring Problems | Peter Craig | Flooring Installation | ||||||
| 10:30AM - 12:00PM | MO06A |
A |
Non-Fiction Marketing: How to Turn Customers Into Evangelists | Martin D. Gould | Business,Marketing | |||||
| MO07T |
T |
Specifying the Right Stone for the Right Application | Fred Jackson, CTC, CSI and Keith Graves | Building Design Trends | ||||||
| MO08A |
A |
A Simple Guide to Running Your Business by the Numbers | Leslie Shiner, MBA | Business | ||||||
| MO09A |
A |
The Psychology of Price | James Dion | Business, Marketing, Sales | ||||||
| 1:00PM - 4:00PM | MO10T |
T |
Understanding Operational Costs of a Stone Fabrication Facility | Duane Naquin | Business Stone Fabrication/Installation | |||||
| MO11A |
A |
Big Box Retailers: Use Their Strategies to Beat Them at Their Own Game | James Dion | Business Sales | ||||||
| MO12T |
T |
Jobsite Stone Repair Forum | Ken Bownds, PE, Cliff Brannon and Ron LaRicci | Stone Fabrication/Installation | ||||||
| 1:00PM - 2:30PM | MO13A |
A |
Retention Marketing: Are Your Past Customers Putting You Out of Business? | Lisbeth Calandrino | Marketing, Sales | |||||
| MO14A |
A |
How to Hire for Success | Warren Tyler | Business | ||||||
| MO15A |
A |
Making Marketing and Sales Work Together | Paul Friederichsen, Brian E. Gracon, PhD | Business, Marketing, Sales | ||||||
| MO16T |
T |
Case Studies: Sustainable Design Projects with Natural Stone | Rodney Harvey | Building Design Trends Stone Fabrication/Installation Sustainability | ||||||
| 3:00PM - 4:30PM | MO17A |
A |
Maximizing Your Online Marketing Investment | Martin D. Gould | Business, Marketing | |||||
| MO18S |
S |
Understanding Thin Tile Installations | Neil McMurdie, PhD | Building Design Trends Flooring Installation | ||||||
| MO19A |
A |
Red Hot Customer Service | Lisbeth Calandrino | Business | ||||||
| MO20A |
A |
Sales Strategy: Who Are My Best Prospects? | Maura Schreier-Fleming | Business, Sales | ||||||
| MO21T |
T |
What You Really Need to Know About Stone Care & Restoration - Two Perspectives |
Rod Sigman, CTC, CCTS and David Walton | Care/Maintenance/Restoration | ||||||
| MO22A |
A |
Marketing to Generation Y | Jon Goldman | Business, Marketing | ||||||
| TUESDAY, JANUARY 24, 2012 | ||||||||||
| 8:00AM - 9:30AM | TU01A |
A |
Local Online Marketing: Strategies for Getting to the Top in Your Market |
Martin D. Gould | Business, Marketing | |||||
| TU02S |
S |
Proper Substrate Preparation for Hardwood, Bamboo and Laminate | Jon Namba | Flooring Installation | ||||||
| TU03S |
S |
7 Trends That Are Going to Change Your Life and the Floor Covering Industry |
Christopher P. Ramey | Business Building Design Trends | ||||||
| TU04A |
A |
The New Promotional Paradigm | Warren Tyler | Business, Marketing, Sales | ||||||
| TU05A |
A |
The Selling Begins When the Customer Says No | Sam Allman | Business, Sales | ||||||
| TU06T |
T |
The Essentials of Stone Maintenance Forum | Lorne Greenberg, Don Harari, Rawi Tabbah, David Walton | Care/Maintenance/Restoration | ||||||
| 12:00PM - 1:00PM | TU07A |
A |
Improving Your Digital Visibility to Better Connect with Customers | Christine Whittemore | Business, Marketing | |||||
| TU08A |
A |
Above-Ground Tile and Stone Installations | David DeBear, CTC, CSI, Chuck Muehlbauer and Dale Roberts, CSI, CCPR, CTC, LEED Green Associate | Flooring Installation Stone Fabrication/Installation | ||||||
| TU09A |
A |
How ISO 13007 Affects the Architect and Contractor | Leigh Hightower | Building Design Trends Flooring Installation Stone Fabrication/Installation | ||||||
| TU10S |
S |
Just the Facts, Please: A Review of What We Know About Carpet, Asthma and Allergies |
Werner Braun | Business | ||||||
| TU11A |
A |
Minute to Win it - Understanding Your Customer in 60 Seconds or Less |
Caren McCabe | Business, Sales | ||||||
| TU12T |
T |
Optimizing Your Fabrication Shop | Kevin Padden | Business Stone Fabrication/Installation | ||||||
| TU22S |
S |
Floor Covering Sales Opportunities in 2012 and the Outlook Through 2016 |
Stuart Hirschhorn | Sales Business | ||||||
| 1:30PM - 2:15PM | MIA01T |
T |
MIA Accreditation for Residential Fabricators & Commercial Contractors (brought to you by the Marble Institute of America) |
Garen Distelhorst, Jon Lancto, Tony Malisani | Business Stone Fabrication/Installation | |||||
| 2:30PM - 3:15PM | MIA02T |
T |
Introduction iPad Apps for the Design Community Featuring Natural Stone (brought to you by the Marble Institute of America) | Gary Distelhorst, CAE | Business | |||||
| 4:00PM - 5:30PM | TU13A |
A |
Marketing Your Business on a Beer Budget | Sam Allman | Business, Marketing | |||||
| TU14A |
A |
How to Transform Your Showroom from Chaos to Calm by Eliminating Merchandising Mistakes |
Christopher P. Ramey and Kim Bernard | Business, Marketing | ||||||
| TU15S |
S |
Installation Failures & Solutions: Tile and Hardwoods | Frank Kroupa and Mike Micalizzi, CTC | Flooring Installation Stone Fabrication/Installation | ||||||
| TU16A |
A |
Kitchen and Bath - Directions and Designs | Mark Woodman | Building Design Trends Sales | ||||||
| TU17A |
A |
Installers: Employee vs. Subcontractor | Tom Jennings and Jeffrey M. Macco | Business Flooring Installation | ||||||
| TU18A |
A |
Why and How to Sharpen Your Selling Skills | Brian E. Gracon, PhD | Business, Marketing, Sales | ||||||
| TU19T |
T |
Learning from Forensics - Do You Really Want to Take This Job | David Bonasera, CTC, CSI and Gregory Mowat, FCSI, CDT, CTC, CFC | Care/Maintenance/Restoration Flooring Installation Stone Fabrication/Installation | ||||||
| TU20T |
T |
Residential Countertop Fabricators Forum | Scott Lardner, Mark Lauzon, Tony Malisani, Duane Naquin | Stone Fabrication/Installation | ||||||
| TU21T |
T |
To Be or Not to Be...a Fully Digital Fabrication Shop | Robert Bromley and Greg Kivett | Business Stone Fabrication/Installation | ||||||
| WEDNESDAY, JANUARY 25, 2012 | ||||||||||
| 8:00AM - 9:30AM | WE01A |
A |
Top 10 Things to Freshen Your Look Affordably | Linda Cahan | Building Design Trends Marketing, Sales | |||||
| WE02A |
A |
Membranes A to Z: Making the Most of Your Tile Installation System | Steve Taylor | Flooring Installation Stone Fabrication/Installation | ||||||
| WE03A |
A |
Design and Color Trends: 2012 - 2013 | Victoria Redshaw | Building Design Trends | ||||||
| WE04A |
A |
Strategy Shift: Moving from Defense to Offense | Beverly Koehn | Business, Marketing, Sales | ||||||
| WE05S |
S |
Increasing Sales Through the Psychology of Color | Annette Callari, ASID, CMG | Business Building Design Trends Sales | ||||||
| WE06T |
T |
Natural Stone Restoration Forum | David Bonasera, CTC, CSI, Cameron DeMille, Tom McNall, Rawi Tabbah | Care/Maintenance/Restoration | ||||||
| WE07T |
T |
TCNA Installation Methods for Stone | Chuck Muehlbauer, Scott M. Carothers | Flooring Installation Stone Fabrication/Installation | ||||||
| WE08A |
A |
Integrated Design and Sustainability: Explorations in Trends and Best Practices |
Stephanie Vierra, Assoc. AIA, LEED AP and Christopher Green, AIA, LEED AP |
Building Design Trends Sustainability | ||||||
| 10:00AM - 10:45AM | MIA03T |
T |
Stone Facility Safety (brought to you by the Marble Institute of America) |
Chad Vadnais | Business Stone Fabrication/Installation | |||||
| 12:00PM - 1:00PM | WE09A |
A |
Marketing and Selling to Flooring and Stone Power Consumers (aka Women) |
Christine Whittemore | Business, Marketing, Sales | |||||
| WE10S |
S |
New Green Floor Covering Backings and Installation Technology | Lewis G. Migliore | Sustainability, Flooring Installation | ||||||
| WE11A |
A |
Grout: Your Choice Really Matters | Mike Micalizzi, CTC | Flooring Installation Stone Fabrication/Installation | ||||||
| WE12T |
T |
Using Stone in ADA Compliant Projects | Ron Wickman, Architect, AAA, MRAIC | Building Design Trends Sustainability | ||||||
| WE13T |
T |
Design Steps Towards Innovation | Christian Pongratz | Building Design Trends Stone Fabrication/Installation | ||||||
| WE14T |
T |
How to Recruit and Hire Stone Professionals | Fred L. Jackson, CTC, CSI | Business | ||||||
| WE15S |
S |
Expanding Your Business Overseas | Jim Gould | Business | ||||||
| WE16T |
T |
What Everybody Needs to Know About Selling Stone | Danny MacNair | Business, Sales | ||||||
|
DDL |
S |
Up and Coming Trends for Surfaces - (additional fees apply) | Antonio Ballatore | Building Design Trends | ||||||
| 4:00PM - 5:30PM |
WE18S |
S |
Installation Failures: Carpet and Vinyl | Tim Provence, Jim Walker | Flooring Installation | |||||
| WE19S |
S |
Surfaces Stories - International Trends | Mark Woodman | Building Design Trends | ||||||
| WE20T |
T |
Implementing Safety in Your Stone Warehouse and Fabrication Shop | Jim Nikolopoulous, CTC | Business Stone Fabrication/Installation | ||||||
| WE21T |
T |
Advanced Branding and Selling Skills for the Stone Fabricator | Sergio Miglioranzi, Jonathan Zanger, Anderson McNeill | Business, Sales | ||||||
| WE22T |
T |
Walking the Fine Line Between Maintenance and Restoration | Tom McNall | Care/Maintenance/Restoration | ||||||
| WE23T |
T |
Countertop Installers Forum: Solutions to the Most Common Problems | Mark Blanda, Miles Crowe, John Kilfoyle, Jon Lancto | Stone Fabrication/Installation | ||||||
| WE24A |
A |
Going Green Gradually and Gorgeously | Linda Cahan | Business, Sustainability | ||||||
| 1:30PM - 3:00PM |
MIA04T |
T |
Competing in the Green Marketplace: The Role of Standards and Certification for the Stone Industry (brought to you by the Natural Stone Council) |
Jack Geibig, PE and Stephanie Vierra, Assoc. AIA, LEED AP | Business, Sustainability | |||||
| THURSDAY, JANUARY 26, 2012 | ||||||||||
| 8:00AM - 9:30AM | TH01S |
S |
Ceramic Tile Inspection Forensics | David Gobis, CTC, CSI | Flooring Installation | |||||
| TH02T |
T |
Thinking Inside the Rock: The Mineralogical Makeup of a Natural Stone | Chuck Muehlbauer | Building Design Trends Stone Fabrication/Installation | ||||||
| TH03T |
T |
Hope is Not a Business Plan | Mark Lauzon | Business | ||||||
| TH04S |
S |
Maintaining Profit in a Down Economy | Jeffrey M. Macco, Steve Boardman, John Fitzsimmons, Ian Newton, David Snedeker | Business, Marketing, Sales | ||||||
| TH05T |
T |
Natural Stone Refinishing from A: Azul Bahia to Z: Zimbabwe Black |
John Freitag, Rawi Tabbah | Care/Maintenance/Restoration Sustainability | ||||||
| TH06A |
A |
Marketing and Selling Green in Today's Crowded Green Markets | Fred L. Jackson, CTC, CSI | Marketing, Sales, Sustainability | ||||||
| 8:00AM - 10:15AM | MIA05T |
T |
Providing CEUs About Natural Stone to Architects & Interior Designers (brought to you by the Marble Institute of America) | James A. Hieb, CAE and Joshua Levinson | Business | |||||
About SURFACES
|
About WFCA
|
Company Information |
Stay Connected |