Schedule at a Glance
With the co-location of SURFACES with StonExpo/Marmomacc Americas, you not only have access to all of the courses offered at SURFACES but StonExpo/Marmomacc Americas as well.
Below is the comprehensive schedule of all education courses offered at SURFACES and StonExpo/Marmomacc Americas. You can also Search the Education Program to get more detailed information.
Legend:
Track Sponsors:
A
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Courses for all attendees
Business, Marketing and Sales sponsored by Floor Covering News
Stone Fabrication/Installation sponsored by Stone World
Sustainability sponsored by Floor Covering Weekly
S
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Courses specific to SURFACES attendees
T
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Courses specific to StonExpo/Marmomacc Americas attendees
To view detailed course information, descriptions, speaker biographies and continuing education credits, click here.
| MONDAY, JANUARY 23, 2012 | ||||||||||
|
TIME |
CODE |
AUDIENCE |
COURSE |
INSTRUCTOR(S) |
TRACK(S) | |||||
| 9:00AM -12:00PM | MO01A |
A |
Social Media: How-To for Business | Christine Whittemore, Sarah Johnson | Business, Marketing | |||||
| MO02A |
A |
How to Influence and Win Customers No Matter the Economy, Product or Service |
James F. Nuzzo | Business, Marketing, Sales | ||||||
| MO03T |
T |
Low Rise Commercial Contractor Forum | Tim Collins, Scott C. Lardner | Stone Fabrication/Installation | ||||||
| MO04T |
T |
What You Need to Know About Concrete Countertops | Jeffrey Girard, PE | Stone Fabrication/Installation | ||||||
| MO05S |
S |
Understanding and Ending Moisture-Related Flooring Problems | Peter Craig | Flooring Installation | ||||||
| 10:30AM - 12:00PM | MO06A |
A |
Non-Fiction Marketing: How to Turn Customers Into Evangelists | Martin D. Gould | Business,Marketing | |||||
| MO07T |
T |
Specifying the Right Stone for the Right Application | Fred Jackson, CTC, CSI and Keith Graves | Building Design Trends | ||||||
| MO08A |
A |
A Simple Guide to Running Your Business by the Numbers | Leslie Shiner, MBA | Business | ||||||
| MO09A |
A |
The Psychology of Price | James Dion | Business, Marketing, Sales | ||||||
| 1:00PM - 4:00PM | MO10T |
T |
Understanding Operational Costs of a Stone Fabrication Facility | Duane Naquin | Business Stone Fabrication/Installation | |||||
| MO11A |
A |
Big Box Retailers: Use Their Strategies to Beat Them at Their Own Game | James Dion | Business Sales | ||||||
| MO12T |
T |
Jobsite Stone Repair Forum | Ken Bownds, PE, Cliff Brannon and Ron LaRicci | Stone Fabrication/Installation | ||||||
| 1:00PM - 2:30PM | MO13A |
A |
Retention Marketing: Are Your Past Customers Putting You Out of Business? | Lisbeth Calandrino | Marketing, Sales | |||||
| MO14A |
A |
How to Hire for Success | Warren Tyler | Business | ||||||
| MO15A |
A |
Making Marketing and Sales Work Together | Paul Friederichsen, Brian E. Gracon, PhD | Business, Marketing, Sales | ||||||
| MO16T |
T |
Case Studies: Sustainable Design Projects with Natural Stone | Rodney Harvey | Building Design Trends Stone Fabrication/Installation Sustainability | ||||||
| 3:00PM - 4:30PM | MO17A |
A |
Maximizing Your Online Marketing Investment | Martin D. Gould | Business, Marketing | |||||
| MO18S |
S |
Understanding Thin Tile Installations | Neil McMurdie, PhD | Building Design Trends Flooring Installation | ||||||
| MO19A |
A |
Red Hot Customer Service | Lisbeth Calandrino | Business | ||||||
| MO20A |
A |
Sales Strategy: Who Are My Best Prospects? | Maura Schreier-Fleming | Business, Sales | ||||||
| MO21T |
T |
What You Really Need to Know About Stone Care & Restoration - Two Perspectives |
Rod Sigman, CTC, CCTS and David Walton | Care/Maintenance/Restoration | ||||||
| MO22A |
A |
Marketing to Generation Y | Jon Goldman | Business, Marketing | ||||||
| TUESDAY, JANUARY 24, 2012 | ||||||||||
| 8:00AM - 9:30AM | TU01A |
A |
Local Online Marketing: Strategies for Getting to the Top in Your Market |
Martin D. Gould | Business, Marketing | |||||
| TU02S |
S |
Proper Substrate Preparation for Hardwood, Bamboo and Laminate | Jon Namba | Flooring Installation | ||||||
| TU03S |
S |
7 Trends That Are Going to Change Your Life and the Floor Covering Industry |
Christopher P. Ramey | Business Building Design Trends | ||||||
| TU04A |
A |
The New Promotional Paradigm | Warren Tyler | Business, Marketing, Sales | ||||||
| TU05A |
A |
The Selling Begins When the Customer Says No | Sam Allman | Business, Sales | ||||||
| TU06T |
T |
The Essentials of Stone Maintenance Forum | Lorne Greenberg, Don Harari, Rawi Tabbah, David Walton | Care/Maintenance/Restoration | ||||||
| 12:00PM - 1:00PM | TU07A |
A |
Improving Your Digital Visibility to Better Connect with Customers | Christine Whittemore | Business, Marketing | |||||
| TU08A |
A |
Above-Ground Tile and Stone Installations | David DeBear, CTC, CSI, Chuck Muehlbauer and Dale Roberts, CSI, CCPR, CTC, LEED Green Associate | Flooring Installation Stone Fabrication/Installation | ||||||
| TU09A |
A |
How ISO 13007 Affects the Architect and Contractor | Leigh Hightower | Building Design Trends Flooring Installation Stone Fabrication/Installation | ||||||
| TU10S |
S |
Just the Facts, Please: A Review of What We Know About Carpet, Asthma and Allergies |
Werner Braun | Business | ||||||
| TU11A |
A |
Minute to Win it - Understanding Your Customer in 60 Seconds or Less |
Caren McCabe | Business, Sales | ||||||
| TU12T |
T |
Optimizing Your Fabrication Shop | Kevin Padden | Business Stone Fabrication/Installation | ||||||
| TU22S |
S |
Floor Covering Sales Opportunities in 2012 and the Outlook Through 2016 |
Stuart Hirschhorn | Sales Business | ||||||
| 1:30PM - 2:15PM | MIA01T |
T |
MIA Accreditation for Residential Fabricators & Commercial Contractors (brought to you by the Marble Institute of America) |
Garen Distelhorst, Jon Lancto, Tony Malisani | Business Stone Fabrication/Installation | |||||
| 2:30PM - 3:15PM | MIA02T |
T |
Introduction iPad Apps for the Design Community Featuring Natural Stone (brought to you by the Marble Institute of America) | Gary Distelhorst, CAE | Business | |||||
| 4:00PM - 5:30PM | TU13A |
A |
Marketing Your Business on a Beer Budget | Sam Allman | Business, Marketing | |||||
| TU14A |
A |
How to Transform Your Showroom from Chaos to Calm by Eliminating Merchandising Mistakes |
Christopher P. Ramey and Kim Bernard | Business, Marketing | ||||||
| TU15S |
S |
Installation Failures & Solutions: Tile and Hardwoods | Frank Kroupa and Mike Micalizzi, CTC | Flooring Installation Stone Fabrication/Installation | ||||||
| TU16A |
A |
Kitchen and Bath - Directions and Designs | Mark Woodman | Building Design Trends Sales | ||||||
| TU17A |
A |
Installers: Employee vs. Subcontractor | Tom Jennings and Jeffrey M. Macco | Business Flooring Installation | ||||||
| TU18A |
A |
Why and How to Sharpen Your Selling Skills | Brian E. Gracon, PhD | Business, Marketing, Sales | ||||||
| TU19T |
T |
Learning from Forensics - Do You Really Want to Take This Job | David Bonasera, CTC, CSI and Gregory Mowat, FCSI, CDT, CTC, CFC | Care/Maintenance/Restoration Flooring Installation Stone Fabrication/Installation | ||||||
| TU20T |
T |
Residential Countertop Fabricators Forum | Scott Lardner, Mark Lauzon, Tony Malisani, Duane Naquin | Stone Fabrication/Installation | ||||||
| TU21T |
T |
To Be or Not to Be...a Fully Digital Fabrication Shop | Robert Bromley and Greg Kivett | Business Stone Fabrication/Installation | ||||||
| WEDNESDAY, JANUARY 25, 2012 | ||||||||||
| 8:00AM - 9:30AM | WE01A |
A |
Top 10 Things to Freshen Your Look Affordably | Linda Cahan | Building Design Trends Marketing, Sales | |||||
| WE02A |
A |
Membranes A to Z: Making the Most of Your Tile Installation System | Steve Taylor | Flooring Installation Stone Fabrication/Installation | ||||||
| WE03A |
A |
Design and Color Trends: 2012 - 2013 | Victoria Redshaw | Building Design Trends | ||||||
| WE04A |
A |
Strategy Shift: Moving from Defense to Offense | Beverly Koehn | Business, Marketing, Sales | ||||||
| WE05S |
S |
Increasing Sales Through the Psychology of Color | Annette Callari, ASID, CMG | Business Building Design Trends Sales | ||||||
| WE06T |
T |
Natural Stone Restoration Forum | David Bonasera, CTC, CSI, Cameron DeMille, Tom McNall, Rawi Tabbah | Care/Maintenance/Restoration | ||||||
| WE07T |
T |
TCNA Installation Methods for Stone | Chuck Muehlbauer, Scott M. Carothers | Flooring Installation Stone Fabrication/Installation | ||||||
| WE08A |
A |
Integrated Design and Sustainability: Explorations in Trends and Best Practices |
Stephanie Vierra, Assoc. AIA, LEED AP and Christopher Green, AIA, LEED AP |
Building Design Trends Sustainability | ||||||
| 10:00AM - 10:45AM | MIA03T |
T |
Stone Facility Safety (brought to you by the Marble Institute of America) |
Chad Vadnais | Business Stone Fabrication/Installation | |||||
| 12:00PM - 1:00PM | WE09A |
A |
Marketing and Selling to Flooring and Stone Power Consumers (aka Women) |
Christine Whittemore | Business, Marketing, Sales | |||||
| WE10S |
S |
New Green Floor Covering Backings and Installation Technology | Lewis G. Migliore | Sustainability, Flooring Installation | ||||||
| WE11A |
A |
Grout: Your Choice Really Matters | Mike Micalizzi, CTC | Flooring Installation Stone Fabrication/Installation | ||||||
| WE12T |
T |
Using Stone in ADA Compliant Projects | Ron Wickman, Architect, AAA, MRAIC | Building Design Trends Sustainability | ||||||
| WE13T |
T |
Design Steps Towards Innovation | Christian Pongratz | Building Design Trends Stone Fabrication/Installation | ||||||
| WE14T |
T |
How to Recruit and Hire Stone Professionals | Fred L. Jackson, CTC, CSI | Business | ||||||
| WE15S |
S |
Expanding Your Business Overseas | Jim Gould | Business | ||||||
| WE16T |
T |
What Everybody Needs to Know About Selling Stone | Danny MacNair | Business, Sales | ||||||
|
DDL |
S |
Up and Coming Trends for Surfaces - (additional fees apply) | Antonio Ballatore | Building Design Trends | ||||||
| 4:00PM - 5:30PM |
WE18S |
S |
Installation Failures: Carpet and Vinyl | Tim Provence, Jim Walker | Flooring Installation | |||||
| WE19S |
S |
Surfaces Stories - International Trends | Mark Woodman | Building Design Trends | ||||||
| WE20T |
T |
Implementing Safety in Your Stone Warehouse and Fabrication Shop | Jim Nikolopoulous, CTC | Business Stone Fabrication/Installation | ||||||
| WE21T |
T |
Advanced Branding and Selling Skills for the Stone Fabricator | Sergio Miglioranzi, Jonathan Zanger, Anderson McNeill | Business, Sales | ||||||
| WE22T |
T |
Walking the Fine Line Between Maintenance and Restoration | Tom McNall | Care/Maintenance/Restoration | ||||||
| WE23T |
T |
Countertop Installers Forum: Solutions to the Most Common Problems | Mark Blanda, Miles Crowe, John Kilfoyle, Jon Lancto | Stone Fabrication/Installation | ||||||
| WE24A |
A |
Going Green Gradually and Gorgeously | Linda Cahan | Business, Sustainability | ||||||
| 1:30PM - 3:00PM |
MIA04T |
T |
Competing in the Green Marketplace: The Role of Standards and Certification for the Stone Industry (brought to you by the Natural Stone Council) |
Jack Geibig, PE and Stephanie Vierra, Assoc. AIA, LEED AP | Business, Sustainability | |||||
| THURSDAY, JANUARY 26, 2012 | ||||||||||
| 8:00AM - 9:30AM | TH01S |
S |
Ceramic Tile Inspection Forensics | David Gobis, CTC, CSI | Flooring Installation | |||||
| TH02T |
T |
Thinking Inside the Rock: The Mineralogical Makeup of a Natural Stone | Chuck Muehlbauer | Building Design Trends Stone Fabrication/Installation | ||||||
| TH03T |
T |
Hope is Not a Business Plan | Mark Lauzon | Business | ||||||
| TH04S |
S |
Maintaining Profit in a Down Economy | Jeffrey M. Macco, Steve Boardman, John Fitzsimmons, Ian Newton, David Snedeker | Business, Marketing, Sales | ||||||
| TH05T |
T |
Natural Stone Refinishing from A: Azul Bahia to Z: Zimbabwe Black |
John Freitag, Rawi Tabbah | Care/Maintenance/Restoration Sustainability | ||||||
| TH06A |
A |
Marketing and Selling Green in Today's Crowded Green Markets | Fred L. Jackson, CTC, CSI | Marketing, Sales, Sustainability | ||||||
| 8:00AM - 10:15AM | MIA05T |
T |
Providing CEUs About Natural Stone to Architects & Interior Designers (brought to you by the Marble Institute of America) | James A. Hieb, CAE and Joshua Levinson | Business | |||||
Times and speakers subject to change without notice.
The views expressed by the speakers do not necessarily reflect the views of Hanley Wood, LLC.0
About SURFACES
|
About WFCA
|
Company Information |
Stay Connected |
SURFACES is the largest US event serving the floor covering industry. Held annually in Las Vegas, NV, SURFACES brings together buyers and sellers from all over the world to see the latest floor covering products, tools, services and technologies. SURFACES also offers an unrivaled educational program and networking opportunities focused on increasing business opportunities and driving sales. 
The official sponsor of SURFACES is the World Floor Covering Association, the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America. 
