Schedule at a Glance
Below is the comprehensive schedule of all education courses offered at SURFACES 2010, sorted by date and start time. Education tracks
are noted in the far right column. Click here to search seminars for detailed descriptions. Check back soon for the 2011 Education Program.
|
DATE |
START TIME |
END TIME |
COURSE |
COURSE NAME |
INSTRUCTOR |
TRACK |
LOCATION |
| February 1 Monday |
9:00 AM | 12:00 PM | MO01 | Expanding Into Commercial Business: What is Your Next Step? |
Dave Stafford and Sam Crisler | Business |
Sands 201 |
| MO02 | Understanding and Ending Moisture-Related Flooring Problems |
Peter Craig | Installation |
Sands 203 | |||
| MO03 | Marketing in a Recession 101 | Paul Friederichsen, Scott Perron and Christine Whittemore |
Marketing |
Sands 205 | |||
| 10:30 AM | 12:00 PM | MO04 | Make the Sale Now! | Warren Tyler | Sales |
Sands 102 | |
| MO05 | If Patton Ran Your Business: How to Win the Battle With Your Competition |
Tom Shay | Business |
Sands 104 | |||
| 1:00 PM | 4:00 PM | MO06 | Your 2010 Success Plan: Selling to the Post-Recession Customer |
Christopher Ramey | Sales |
Sands 201 | |
| MO07 | Design Directives: Why Trends Emerge, Fads Fade and Classic Style Lives Forever |
Deborah Burnett | Design |
Sands 203 | |||
| MO08 | Red Hot Customer Service | Lisbeth Calandrino | Marketing |
Sands 205 | |||
| 1:00 PM | 2:30 PM | MO09 | Fast-Track Construction: Installing Ceramic Tile Over Young Concrete |
Sean Gerolimatos | Installation |
Sands 102 | |
| MO10 | Business Succession: Saving Your Assets | Bart Basi, Ph.D. | Business |
Sands 104 | |||
| 3:00 PM | 4:30 PM | MO11 | What's the Deal With Relationship Selling Skills? | Tom Shay | Sales |
Sands 104 | |
| MO12 | ISO 13007: Standards and Influence in North America | Dr. Neil McMurdie | Installation | Sands 102 | |||
| February 2 Tuesday |
8:30 AM | 10:00 AM | GEN | Facing Challenges and Winning: A Retail Power Panel |
Moderator: Gerri Willis, CNN Panelists: Ron Dunn,Carpets Plus Color Tile; Jeffrey Macco, National Floorcovering Alliance; Jeanne Matson, Starnet Worldwide Scott Perron, Big Bob's Flooring Outlet; Steve Silverman, Abbey Carpet Co.; Vinnie Virga, CCA Global Partners |
GEN |
Venetian |
| 12:00 PM | 1:00 PM | TMN01 | Medium Bed Mortars: The Future of Adhesives for Large Format Tile |
Mike Micalizzi | Installation |
Sands 201 | |
| TMN02 | Prospecting for Profit | Scott Perron | Sales |
Sands 203 | |||
| TMN03 | Social Media 101 | Christine Whittemore | Marketing | Sands 205 | |||
| TMN04 | It's Your Money! 12 Keys to Relentless Management of People and Performance |
James Nuzzo | Sales | Sands 102 | |||
| TMN05 | Ten Tips for Today's Economy | Bart Basi, Ph.D. | Business | Sands 104 | |||
| 4:00 PM | 5:30 PM | TU01 | Avoiding Double Trouble: The Myths, the Facts, the Proven Method |
Jon Namba and Jim Walker | Installation | Sands 201 | |
| TU02 | How to Market in the New Normal | Jonathan Trivers | Marketing | Sands 203 | |||
| TU03 | Building Your Competitive Advantage | Lisbeth Calandrino | Marketing | Sands 104 | |||
| TU04 | Designing With Tile | Lori Kirk-Rolley | Design | Sands 205 | |||
| TU05 | Serious Creativity: New Business Ideas That Work | Maura-Schreier-Fleming | Business | Sands 102 | |||
| February 3 Wednesday |
8:00 AM | 9:30 AM | WE01 | Flooring Installation - What You Don't Know Will Hurt You |
Lew Migliore | Installation | Sands 201 |
| WE02 | Creating a Distinct "YOU" Advantage with Your Customers |
Caren McCabe | Sales | Sands 102 | |||
| WE03 | How to Market in the New Normal ***Repeated from Tuesday*** |
Jonathan Trivers | Marketing | Sands 203 | |||
| WE04 | Color Vision 2010 and Top Marketing Trends You Need to Know! | Annette Callari | Design | Sands 205 | |||
| WE05 | 2010 Promotional Calendar: EVERYTHING You Need to Run a Full Year of In-Store Promotions |
Rich Kizer and Georganne Bender | Business | Sands 104 | |||
| 10:00 AM | 11:30 AM | WYN | Encore Tour with Jerry Beale (Offsite Activity) | Jerry Beale | Design | Parasol Down - Wynn Las Vegas | |
| 12:00 PM | 1:00 PM | WMN01 | Common Causes and Corrections for Installation Failures |
Moderator: Jon Namba Panelists: Peter Craig, John McGrath & Lew Migliore |
Installation | Sands 203 | |
| WMN02 | Marketing to the Ulimate Power Consumer: WOMEN |
Patricia Flavin | Marketing | Sands 201 | |||
| WMN03 | Managing Financials for Business Success | Sam Allman | Business | Sands 104 | |||
| WMN04 | Avoiding Landmines in Flooring Imports |
Moderator: Jim Gould Panelists: Scott Kaiser, David Stepp and Craig Vigliotta |
Business | Sands 205 | |||
| WMN05 | The Ins and Outs of Environmental Labeling | Heather Gadonniex | Business | Sands 102 | |||
| DL | Designer Day Luncheon Featuring Kim Myles of HGTV's Myles of Style |
Kim Myles | Design | Marco Polo 701 | |||
| 1:30 PM | 3:30 PM | SFW | Speed Trending | Mark Woodman | Design | Sands 104 | |
| 4:00 PM | 5:30 PM | WE06 | The Science of Sealing: What to Know, What to Use & Why |
Rod Sigman | Installation | Sands 203 | |
| WE07 | Heart and Mind Selling | Sam Allman | Sales | Sands 104 | |||
| WE08 | GenerationSpeak! | Rich Kizer and Georganne Bender | Marketing | Sands 104 | |||
| WE09 | Design Trends - How Trends are Forecast & Interior Trends for 2011 |
Victoria Redshaw | Design | Sands 205 | |||
| WE10 | Achieving Dynamic Communication Through Understanding Behaviors |
Caren McCabe | Business | Sands 102 | |||
| February 4 Thursday |
8:00 AM | 9:30 AM | TH01 | Pre-Finished Hardwood Flooring | Steve Seabaugh | Installation | Sands 104 |
| TH02 | Delivering Customer Delight | Steve Zipkoff | Sales | Sands 201 | |||
| TH03 | How to Turn Your Website into a Lead Generating Machine |
Bob Destefano | Marketing | Sands 205 | |||
| TH04 | From Farm to Floor: A Complete Review of Wool | Wes Connelly & Joanna Ramsden | Design | Sands 102 | |||
| TH05 | Responding to Demand for Sustainability | Heather Gadonniex & Joanna Abrams | Marketing | Sands 203 |
Speakers and times subject to change without notice.
