On-Floor Education
SURFACES On-Floor Education focused on four crucial areas vital for today's floor covering professional to differentiate themselves and enhance their business today for tomorrow's success. The four areas were: (1) Business and Technology, (2) Sustainability, (3) Design and Trends and (4) Installation. These presentations/demonstrations provided an interactive question and answer atmosphere and afforded attendees the opportunity to get the expert advice and education they need for future success without having to leave the show floor. The SURFACES On-Floor Education was free to all attendees with exhibits admission.
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DATE |
START TIME |
END TIME |
PRESENTATION NAME |
SPEAKER |
STAGE |
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| February 2 Tuesday |
11:00AM | 12:00PM | Install a Floor Heating System AND Tiles in Only One Day! | Stephane Lettre, FLEXTHERM | Installation |
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| 11:00AM | 12:00PM | WFCA Consumer Study: Understanding the Female Flooring Consumer | Beth Surowiec, Clear Seas Research | Business & Technology | |||
| 11:00AM | 12:00PM | Emerging Design Trends...in Support of the Human Animal | Deborah Burnett, Design Service Inc. | Design & Trends | |||
| 11:00AM | 12:00PM | HardieBacker Cement Boards: "Protecting You, Your Customers and the Environment" | Ryan Ralph, James Hardie | Sustainability | |||
| 12:30PM | 1:00PM | Rapid Setting Solutions for Tile and Stone Installation | Cairo Molina, BASF Construction Chemicals | Installation |
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| 1:00PM | 2:00PM | Expanding Your Profits Selling Countertops | Dan Louis, Laser Products | Business & Technology | |||
| 1:00PM | 2:00PM | The Convergence of Innovation and Trend | Joe Amato, Mannington | Design & Trends | |||
| 1:00PM | 2:00PM | Selling Sustainability to Consumers | David Wilkerson, Shaw Industries | Sustainability | |||
| 1:30PM | 2:30PM | Epoxy Installation | Steve Taylor, Russell Brown, Kory Jones, Custom Building Products | Installation |
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| 2:30PM | 3:30PM | Using Technology to Expand and Improve Your Business | Terry Wheat, RFMS | Business & Technology | |||
| 2:30PM | 3:30PM | Are You Ready for the Lacey Act? | Anne Middleton, Environmental Investigative Agency | Sustainability | |||
| 3:00PM | 4:00PM | Moisture Problems Defined and Solved | Ray Thompson, Jr. Ray Thompson Floorcovering Institute |
Installation |
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| February 3 Wednesday |
9:30AM | 10:30AM | Causes and Preventions of Ceramic Tile and Stone Failures | Donato Pompo | Installation |
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| 10:00AM | 11:00AM | Learn How Retailers Use B2B/EDI for a Competitive Advantage | Aaron Pirner, CapCarpet Pam Bowe, FC/B2B |
Business & Technology | |||
| 11:00AM | 12:00PM | Trends in Oil and Wax Finishes | Dane Hoffman, OSMO North America Paul Lockwood-Lee, OSMO Germany |
Installation |
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| 11:00AM | 12:00PM | Retail Trends | Santo Torcivia, Marketing Insights/Torcivia | Design & Trends | |||
| 11:00AM | 12:00PM | CRI Seal of Approval Program: Profitability, Environmental Responsibility and Customer Satisfaction | Werner Braun, CRI | Business & Technology | |||
| 11:00AM | 12:00PM | How Retailers Can Incorporate Sustainability into Their Business | Jenny Cross, Mohawk | Sustainability | |||
| 1:00PM | 1:30PM | Rapid Setting Solutions for Tile and Stone Installation | Cairo Molina, BASF Construction Chemicals | Installation |
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| 1:00PM | 2:00PM | How to Support the Carpet America Recovery Effort | Georgina Sikorski, Carpet America Recovery Effort | Sustainabilty | |||
| 2:30PM | 3:30PM | HardieBacker Cement Boards: "Protecting You, Your Customers and the Environment | Ryan Ralph, James Hardie Building Products | Installation |
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| 2:30PM | 3:30PM | Integrating Social Media at SURFACES: Beyond Vegas | Stacey Price, hanleywoodCONNECT | Business & Technology | |||
| 2:30PM | 3:30PM | Navigating Through Lacey and Why it Matters | Don Finkell, Anderson Hardwood Floors | Sustainability | |||
| February 4 Thursday |
9:30AM | 10:30AM | Laminate Flooring: Installation Essentials | Bill Renner, NALFA | Installation | ||
| 9:30AM | 10:30AM | Seeking Sustainability Through the NWFA Procurement Program | Don Finkell, Anderson Hardwood Floors | Sustainability | |||
| 11:00AM | 12:00PM | Trowel and Error | Michael Whistler, NTCA; Scott Carothers, CTEF | Installation |
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| 11:00AM | 12:00PM | The Convergence of Innovation and Trend | Joe Amato, Mannington | Design & Trends | |||
| 11:00AM | 12:00PM | WWF's Global Forest & Trade Network: Linking Buyers and Suppliers of Responsibly Sourced Forest Products | Linda Kramme, World Wildlife Fund | Sustainability | |||
| 1:00PM | 2:00PM | HardieBacker Cement Board: "Protecting You, Your Customers and Environment" | Ryan Ralph, James Hardie | Sutainability | |||
| 3:00PM | 4:00PM | Seams Easy to Me | Jim Walker, CFI | Installation |
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Speakers and times subject to change without notice.
