Monday, January 24

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9:00 AM - 12:00 PM
MO01S - Understanding and Ending Moisture-Related Flooring Problems
MO02S - Big Box Retailers: Their Strategies to Beat Them at Their Own Game
MO03T - Are You Cheating Yourself? A Review of Cost vs. Price
MO04T - Developing a Cure for Those Nasty Fabrication and Installation Headaches

  
10:30 AM - 12:00 PM
MO05S - How to Steer Clear of Merchandising Mistakes
MO06A - A-Z Blue Print to Convert Your Prospects to Buyers Before They Even Meet You!
MO07A - Managing Finances and Planning Profit
MO08A - Branding Your Business Locally

  
1:00 PM - 4:00 PM
MO09S - Important Changes to Tile Methods in the 2011 TCNA Handbook
MO10A - Basics of Competitive Marketing
MO11T - Interior Residential Waterproofing
MO12C - What You Need to Know About Concrete Countertops: Past, Present, Future

  
1:00 PM - 2:30 PM
MO13A - Preparing for the Future - The Customer Today and Tomorrow
MO14S - Selling Design in a Changing Economy
MO15A -Managing and Motivating Your Sales Force
MO16T - Creating a Foolproof Templating Protocol

  
3:00 PM - 4:30 PM
MO17S - Everything You’ve Always Wanted to Know About the Commercial Flooring Business
MO18S - Lessons from Retail Leaders
MO19A - Large Format Tile and Stone Installations: Similarities and Differences
MO20T - Thinking Inside the Rock - The Mineralogical Makeup of Natural Stone
 

Tuesday, January 25

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12:00 PM - 1:00 PM
TU01S - Environmental Laws That Impact Your Business
TU02A - Marketing Your Business on a Beer Budget
TU03S - New Green Floor Covering Backings and Installation Technology
TU04S - Flooring: Accent or Base?
TU05A - Social Media 101
TU06T - Water and Air: Essential Systems for Fabrication Shops
TU07T - Resin-Treated Slabs: Why to Treat and How to Solve Associated Problems
TU08T - Stone Refinishing and Repair: Practical Applications and How-To’s
TU09T - Specifying and Selecting Stone Materials
 
4:00 PM - 5:30 PM
TU10A - Heart and Mind Leadership
TU11A - If You Want to Find Gold, Try Prospecting!
TU12S - Common Causes and Corrections for Installation Failures
TU13A - How Trends are Forecast and Design Trends for 2012
TU14A - How to Turn Web Traffic Into Customers
TU15T - Hope Is Not a Business Plan
TU16T - Care, Maintenance and Restoration Forum
TU17A - World Colors - Color MIX
TU18C - Greening Your Projects with Concrete Countertops

 

Wednesday, January 26

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8:00 AM - 9:30 AM
WE01S - Wartime Retail: Strategies for Planning and Executing Success!
WE02A - All Customers are NOT Created Equal with Suppliment
WE03S - Waterproofing to Avoid Costly Failures
WE04S - Increasing Sales Through the Psychology of Color
WE05A - Five Marketing Moves to Make Now!
WE06T - Know Before You Import: US Customs Classification of Building Stone
WE07T - Walking the Fine Line Between Maintenance and Restoration
WE08T - Design Exploration and Technological Innovation
WE09C - How to Get Started with Concrete Countertops: Practical Information About the Equipment and Skill Sets You Will Need   
  
12:00 PM - 1:00 PM
WE10S - Just the Facts, Please: A Review of What We Know About Carpet, Asthma and Allergies
WE11S - Marketing to the Ultimate Power Consumer: WOMEN
WE12S - How to Sell to Building Pros
WE13S - Membrane Solutions for Crack Isolation and Sound Control
WE14A - Whole Building Design
WE15A - Red Hot Customer Service
WE16A - Market or Die: Advanced Marketing Techniques
WE17T - Sustainable Design and Installation: Natural Stone Slab and Tile Veneer
WE18T - Straight Talk: Solvent-Based vs. H2O-Based Impregnators and Penetrating Sealers, Compliance and Market Importance
  
4:00 PM - 5:30 PM
WE19S - State of the Industry Panel
WE20A - Passionate Referrals: The New Acre of Diamonds
WE21A - Sales Strategies for a New Economy
WE22S - Proper Substrate Preparation for Hardwood, Bamboo and Laminate
WE23A - Trends and Directions: Kitchen and Bath
WE24T - Profit in a Highly Competitive Marketplace: The Four Core Competencies of Successful Companies
WE25S - Preventing Customer Defection - Key Customer Feedback Questions and Techniques
WE26T - Fabricator / Installer Forum
WE27C - Shape, Design and Color: The Possibilities are Endless with Concrete Countertops

 

Thursday, January 27

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8:00 AM - 9:30 AM
TH01S - Demand-Based Marketing for the Floor Covering Industry
TH02A - Have Sales Stopped Driving Your Business?
TH03S - Identify and Solve Problems in Carpet Installations
TH04A - Less Chaos More Cash - The PROcess for Reducing Confusion and Improving Profits in Your Small Business
TH05A - Color Visions 2011 PLUS Hot Marketing Trends You Need to Know
TH06A - Taking Back Control... Do You Control Your Business or Does It Control You?
TH07T - Advanced Selling Skills for the Modern Fabricator